International Sex Toy Index: Countries’ Preferences Revealed
There’s plenty of choice when it comes to sex toys. Big and small, long and short, playful and modern, some vibrate and others don’t. We wanted to find out what people choose and whether there are country-specific preferences. So we analyzed the top ten toys bought in eleven countries across the globe. We looked at the type of toy people prefer, the length, width, color, material, and the price on Amazon.
The data shows that Italy spends more per toy – €48.70 on average – than any other country covered by the research. Second place goes to France with €41.90, and in third place is Germany with €28.80. When analyzing the length of toys, we found that Spain buys the longest dildos and vibrators, the average length across the top ten in Spain is 18.8 cm. Canada prefers much shorter toys, measuring 12.5 cm on average, the shortest length revealed by the country comparison.
With so many different types of toys available, we were wondering whether there would be a clear favourite, and there was. 39% of all sex toys in the top ten are vibrators. The classic dildo, without a vibration feature, accounts for 20%, making the dildo the second most popular sex toy. Consumers clearly prefer a modern design over toys that look totally real. While nearly 60% of the toys have a classic or modern look, only one in three toys are shaped like a penis.